Korean beauty, sourced at the source

Buy from the makers of Korean beauty.

We connect retailers, importers and beauty brands in India with Korean brands and the factories behind them. You order directly from the maker, at the maker's own export price. We take care of everything on the Korean side, including India import registration.

Direct from brand or factoryMaker's export priceCDSCO registration support
Amber glass dropper bottle in soft daylight
Woman in soft window light
Why buy direct

Shorter chain. Better margins. Fresher stock.

Price

The maker's own export price

No distributor or wholesaler between you and the brand, so the margin stays on your side.

Product

Authentic, recent batches

Goods ship straight from the maker's warehouse with full batch and expiry information.

Support

The brand works with you

Launch assets, product training and new-launch access come directly from the brand team.

One contact

We run the Korean side

One English-speaking point of contact for samples, documents, labels and shipping.

How it works

From first message to first shipment.

Most buyers receive a shortlist within a week of the first call.

1

Tell us what you need

Categories, price points, volumes and your sales channels.

2

Get a shortlist

Brands or factories that fit, with export prices, MOQs and India registration status.

3

Sample and agree terms

Samples and quotations come from the maker. You sign directly with them.

4

Register and ship

We coordinate CDSCO registration, labels, documents and freight to your port.

Partners

Brands and factories we work with.

See all partners →
India-ready

Import registration, handled with you.

Every imported cosmetic in India needs a CDSCO registration. We work with the brand and an Indian regulatory partner so the paperwork does not slow your launch.

What we take care of

  • Checking which products are already registered in India
  • Preparing brand documents for new COS-1 applications
  • India-compliant labels and importer details
  • Export documents, certificates of origin and freight
Registration support →
Start a conversation

Tell us what your shelves are missing.

Share your categories and target prices. We will come back with brands or factories that fit.

Services

Everything between you and the maker.

Four services, one contact. You keep the direct relationship with each Korean brand or factory. We make sure it works.

White dropper bottle
01 · Brand sourcing

Korean brands, bought direct.

We introduce you to Korean brands that suit your customers, your price points and Indian weather. You sign with the brand and buy at its own export price.

You getA shortlist with export prices, MOQs and registration status
You payThe brand directly, at the brand's export price
Start smallTrial orders and samples are available
CategoriesSkincare, suncare, makeup, hair and body
Filling machine on a cosmetics production line
02 · OEM / ODM manufacturing

Your brand, made in Korea.

Korean labs lead the world in textures and actives. We match you with certified factories for your private label and keep the project moving from brief to production.

FormulationReady-made formulas or custom development
PackagingBottles, tubes, cushions and printing sourced locally
QualityCGMP and ISO 22716 certified facilities
You payThe factory directly, at its own quotation
Glass pipettes with serum
03 · How it works

One clear path, no middle layer.

You brief us. We shortlist. The maker quotes and ships samples. You sign with the maker. We handle registration, documents and freight on the Korean side and keep both sides updated until the goods land.

Week 1Brief call and shortlist
Week 2–4Samples and quotations from the maker
NextContract and purchase order with the maker
ThenRegistration, production or pick-up, shipping
Soft beige fabric folds
04 · India import registration

CDSCO registration, without the guesswork.

Imported cosmetics need a registration certificate before they clear Indian customs. We check what is already registered, gather the brand's documents and work with an Indian regulatory agent on new applications.

Already registeredFaster import under the existing registration
New productsCOS-1 application prepared with the brand
LabelsImporter and India-specific label details
ShippingExport documents and certificate of origin
Questions buyers ask

Good to know.

Who do I pay?

You pay the Korean brand or factory directly. Contracts and invoices are between you and the maker.

Do you add a margin to the price?

No. You buy at the maker's own export price. Our work is arranged with the Korean side.

What are typical minimum orders?

Brands often start from a few hundred units per product. OEM production usually starts from a few thousand units per SKU. We show the MOQ for each partner on the shortlist.

Can I get samples first?

Yes. Samples come from the maker so you can test texture, packaging and claims before you commit.

What if a product is not registered in India yet?

We tell you upfront. For new products we prepare the registration with the brand and an Indian regulatory agent, and plan your launch around it.

How long does it take?

A shortlist usually comes within a week. Ready stock from registered brands can ship within weeks. New registrations and OEM projects take longer, and we give you a plan at the start.

Partners

The makers behind the shelf.

Korean brands and factories we work with. Brand names and export price lists are in our catalogue.

Brand names and export price lists are shared directly with buyers. Tell us what you sell and we will send the catalogue.

Request catalogue →
Brands

Korean brands

Factories

OEM / ODM manufacturers

About

Seoul-based. Built for India.

Next Value Partners connects Indian buyers with the Korean brands and factories that make K-beauty.

Founder photo

“The best Korean products rarely reach India at a fair price. We want to change who gets to buy them, and how.”

Suchan Kim

Founder & CEO

Most Korean indie brands have no export team, and most Indian buyers have no way to reach them except through layers of distributors. We sit with the brands and factories in Seoul, choose the ones that fit Indian demand, and give buyers a direct line to them.

How we choose partners

Fewer partners, chosen with care.

  • Sales track record in Korea and abroad
  • Formulas suited to Indian skin and climate
  • Ability to support export volumes and documents
  • Certified manufacturing (CGMP, ISO 22716)
  • Fair, transparent export pricing
Contact

Let's find your next bestseller.

Tell us about your business. We reply within one business day, India time.

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Office
HoursMon–Fri, 9:30–18:30 IST
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